International beauty. Bangladesh focus.

International beauty.
A direct beginning
in Bangladesh.

AFOUR is a Dhaka-based beauty business developing its own ecommerce retail channel for Bangladesh.

We seek direct inventory purchases from international brands and prospective authorized resale in Bangladesh. Range, territory, terms and channels remain subject to agreement.

Conceptual category study. No existing stock is represented.

Own channel / In development

We would buy inventory and retail through our own channel, coordinating the agreed selection, presentation and launch communications. Your brand would retain approval of its positioning, product claims, assets and permissions.

Bangladesh / Beauty and personal care

An opportunity.
Confidence comes first.

The category’s scale gives brands a reason to look closer. Our proposed response starts with clear sourcing, useful information and accountable retail.

2025 estimate / Approximately

US$1.9B

Beauty and personal care
in Bangladesh

2030 forecast / Approximately

US$2.98B

Same broad category.
A forecast, not achieved growth.

2025–2030 forecast CAGR

9.1%

Source-reported by KOTRA.
Not an AFOUR projection.

KOTRA, Bangladesh Cosmetics Market Guidebook, December 2025, p. 5. Read the guide

Illustrative beauty study; not evidence of authenticity, sourcing or authorization.

Sources and limits behind these questions

BSS reported a BSTI seizure of counterfeit cosmetics in Dhaka on 19 February 2025. This is one documented incident, not an estimate of national prevalence. Read the BSS report ↗

Beauty of Joseon says photos, videos and LOT numbers cannot settle its authenticity checks for unauthorized-retailer purchases; it also says those purchases are not necessarily counterfeit. This is a brand-specific policy, not a universal rule. Genuine parallel imports are not automatically counterfeits. Read the brand’s policy ↗

KOTRA compiles commercial market research for broad beauty and personal care. These figures are not a retail census or proof of demand for a particular brand. Its rounded 2025 and 2030 endpoints imply approximately 9.42% annually; the displayed 9.1% is retained as source-reported. Neither is actual achieved growth.

Customer questions / Planned AFOUR response

Customers should not
have to guess.

Is it genuine?
A familiar pack alone cannot establish authenticity. We would use brand-supported product information and documented sourcing, with clear limits to what they establish.
Where does it come from?
AFOUR seeks direct purchases from brands, with resale scope agreed separately. Sourcing, authenticity and authorization answer different questions.
Who can I turn to?
Seller identity and support and return terms should be clear before purchase. Those arrangements must be established before sales begin.

Our channel / Readiness

Our own channel.
A defined starting point.

01 / In development

Ecommerce.

Our own digital retail channel, with delivery across Bangladesh planned. The starting range would be agreed with supplying brands.

02 / Planned physical retail

Flagships.

Dhaka. Chittagong. Sylhet.

Intended flagship geography; premises, timing and openings are not confirmed. Expansion depends on viability, readiness and brand permissions.

Before sales beginAgreed supply and resale terms, receiving, storage, fulfilment and customer support must be in place.

Within ecommerce development

Your brand.
Its own context.

Our planned ecommerce experience would bring your brand story, approved product information and useful education together, helping customers explore your range with clarity.

01 / Brand story

A distinctive introduction to your world.

02 / Product discovery

Clear information that helps customers explore your range.

03 / Useful education

Context for understanding products and their use.

Illustrative concept. Ecommerce platform in development.

A conversation about fit

Could your range
be part of the beginning?

Let’s discuss your range, your requirements and a direct supply relationship for Bangladesh.